Photo credit: Penny Bird / World's Toughest Row
"The ocean stirs the heart, inspires the imagination and brings eternal joy to the soul." ~ Robert Wylan
I read this quote and couldn't agree more. I came back from six weeks at sea feeling somewhat lost and sad that it was over. To have spent so long in the world of ocean rowing - the 18 months of work that went into it almost as significantly as the 2 months spent in the bubble of the race - left me with a hole in my life that I maybe wasn't expecting. I was incredibly inspired to shoot for something ambitious combining all of the things I love... hence the birth of Ocean Socials.
So much of an ocean row is about the storytelling, and I really hope to share the journey with future rowers! With this starting from a passion project, you can be sure a lot of love goes into each campaign!
The fine balance of extreme adventure storytelling
To inspire your audience, satisfy your sponsors and update your fan base, you need a balance of content: sharing the exciting adrenaline-filled moments with an honest account of the tough extremes you are facing. Captivating storytelling from the ocean needs to capture the scale of the challenge you are facing (to make it more meaningful for your audience), while keeping it entertaining and fun (to ensure people stay hooked) and sharing empathetically with some level of caution (to avoid causing extra stress to loved ones as this is being shared in real time).
With my own lived experience I think I have a good idea of what this balance looks like, and that’s what I plan to deliver for you.
It's all about you...
My focus is on building a connection with your team, knowing the messages you want to share and understanding what's most important to you, so that I can carry these values through to your community of followers while you are out at sea.
Whenever you decide to hand over the responsibility of your social accounts, you can trust that we are on the same page. I am happy to run your socials for as long as you like; whether that's from the day you enter a race until the day you finish your post-row speaking events, from the day you leave land until the day you step back onto it, or anything in between.
The support I can offer you goes beyond just posting Instagram updates (unless that is all you want from me!)… I can provide formal updates for your sponsors, reach out to radio and TV stations, write to the press, create blog posts, and be a contact point for your family and close friends who may want more than you want going public.
Ready to start building your bespoke package?
If you are interested in working with me, please don't hesitate to get in touch! I will send more info about what I can offer and we can have a chat!